Thai jewellery brand Pattaraphan moves into T-shirts and bridal

Pattaraphan, a Bangkok jewellery brand, is adding clothing to its range with a limited-edition T-shirt collection launching Thursday, according to WWD, the US fashion trade publication.

The brand was founded by Pattaraphan "Nok" Salirathavibhaga. In Thai, the name means "beautiful skin." The brand describes itself as a genderless fine jewellery label, meaning its pieces are not designed for one gender.

The first apparel release is called "Hi Pressure." It takes its cues from line art of the kind seen in Thai street art. The capsule includes long-sleeve and short-sleeve styles in a palette that includes buttery yellow and smoky shades, with contrasting colours used for graphics. A capsule is a small collection sold as a self-contained set rather than as part of a season's full range.

T-shirts will remain the core of the clothing offer, with small seasonal accessories such as bandanas added alongside them. A second apparel drop is planned for February.

The move into bridal is also new. The brand has formalised a range of engagement and wedding rings called the "Promised Collection."

Pattaraphan has been building its presence abroad. It first sold outside Thailand through Selfridges, the London department store, in 2024, and Mr Porter, the men's online retailer, followed. The label is currently stocked at Printemps New York, the American outpost of the Paris department store, and, for Northern Europe, at Zalando, the German online fashion platform.

Next year, a new retailer called Aura will carry the brand when it opens in Hangzhou, China, in December. That makes China the next market where Pattaraphan's pieces will be sold through a partner store.

At home, the brand has moved its flagship to the Thong Lor area of Bangkok. The new space is 1,600 square feet, double the size of the previous store. It includes a private consultation room and room for community events. The brand's website lists the Thonglor 13 store's hours as Monday to Friday 11:30 to 20:00, Saturday 10:30 to 20:30, and Sunday 10:30 to 19:00.

The brand says its jewellery is produced in small batches by local artisans with decades of experience, and that its designs draw on travel while keeping Thai roots.

For shoppers, the most visible change is the clothing. For a jewellery label, though, the moves into apparel, bridal and new retail partners all widen the number of ways a customer can buy from the brand, and each one needs its own supply and production. The next checkpoint is the February drop.