E.L.V. Denim and Sanderson Turn Upcycled Denim Into Home-Print Fashion
British denim label E.L.V. Denim has teamed up with Sanderson Design Group, the London owner of the Sanderson, Morris & Co. and Harlequin brands, on a limited-edition collection that puts home-furnishing prints into jeans, skirts and jackets. WWD reported the launch on 6 November 2026.
The collection has 12 pieces. Some are new designs, and some are reworked E.L.V. classics and bestsellers. Among them are the Freya and Audrey jeans, the Harvard skirt and the Kara bomber jacket. The clothes are made from 100 percent upcycled post-consumer waste denim, which means denim that has already been worn and thrown away and is then recovered and reused. E.L.V. sourced that denim itself.
The prints come from Sanderson's own cloth. The collection uses surplus, patterned textiles from the company's current range and its archive, offcuts that Sanderson's studio had originally designed. In other words, the fabric on the jacket was once a design for a curtain or a cushion. The result is a set of denim pieces covered in patterns that Sanderson is known for in homes.
Anna Foster, founder and creative director of E.L.V., and Lisa Montague, chief executive of Sanderson, first met when E.L.V. was picked for the Walpole Brands of Tomorrow 2025 cohort. Walpole is the trade body for British luxury, and the programme pairs emerging brands with mentors from established houses. The idea for the collaboration grew out of that mentoring. This capsule is the first result of a three-year partnership between the two London companies.
The clothes were designed by E.L.V. and made in east London. Prices run from 395 pounds for the jeans to 1,250 pounds for the dress. Shoppers can buy the collection from the department stores Liberty and Lane Crawford, as well as on the E.L.V. website. E.L.V.'s own site also lists several Sanderson-edition products, including the Freya Wide Leg Jeans and the Quinn Jacket.
The partnership is a sign of how far a brand's name can travel from its usual product. Sanderson's prints usually appear on sofas and wallpaper, while E.L.V. works in denim. Putting the two together gives both companies a new product line and a way into each other's customers. Neither company has given sales figures for the capsule, and the partnership's wider plans beyond the first collection have not been detailed.
For anyone thinking about the clothes, the practical details are the price range, the sales channels and the fact that the collection is limited. For the wider industry, it is another example of a brand using waste from its own supply chain as the starting material for a product. The prints were already made. The denim was already worn. The collection puts the two together.
