Gwyneth Paltrow's New Video Podcast Will Air Only on Netflix and Spotify
Gwyneth Paltrow's new show, a video podcast called The Goop Guide With Gwyneth Paltrow, will be watchable in full on just two services: Netflix and Spotify. The show premieres on Nov. 11, according to Variety.
A video podcast is a talk show that is recorded on camera and released as a podcast, so listeners can watch or just listen. The audio version will be available on all the major podcast apps. The video episodes, though, will appear only on Netflix and Spotify. That split is what sets this launch apart from most podcasts, which usually reach viewers on several platforms at once.
Spotify Studios produces the show. Spotify will also act as its global sales representative, meaning it will handle selling the series to buyers around the world. Moj Mahdara, co-founder and managing partner of Kinship Ventures, is an executive producer. An executive producer oversees a project's money and direction, though not the day-to-day filming.
The first season's guests include actors Zoe Saldaña and Ke Huy Quan, and music producer Rick Rubin. Season one is the first run of episodes, so guests beyond these three have not yet been announced.
The deal follows an earlier arrangement between the two companies. Netflix and Spotify previously worked together to secure co-exclusivity, a term meaning two buyers share exclusive rights to a title, for the video episodes of Jay Shetty's On Purpose podcast. The same pairing is now behind Paltrow's show.
Paltrow has been on screen with Netflix before. The streamer released Sex, Love & goop in 2021, a series that looked at what it means to be truly intimate. That project featured Paltrow and the team at goop, the wellness brand she founded in 2008 as a weekly newsletter.
Paltrow's audio work is not new. She already hosts The Goop Podcast, which is distributed by Audacy. The Goop Guide is a separate show, with its own producers, guests and distribution.
For listeners, the change is simple. Anyone can hear the audio from the start on Nov. 11, using their usual podcast app. Anyone who wants to see the guests on camera will need a Netflix or Spotify account.
