Vevo Names 18 Artists to Watch for 2027, With Sienna Spiro as Artist of the Year
Vevo has named 18 artists to its DSCVR Artists to Watch list for 2027, and UK singer-songwriter Sienna Spiro has been chosen as DSCVR Artist of the Year. Music Business Worldwide reported the list on 10 November 2026.
The programme is now in its 13th year. It is run by Vevo, the music video network, which says it is the world's leading music video network. This year it received more than 600 submissions. Spiro was already part of Vevo's 2026 DSCVR class, and the Artist of the Year title goes each year to one standout act from the Artists to Watch group.
Every artist on the list will deliver two live performance videos filmed exclusively for Vevo. Artists picked for the programme also receive marketing support and a place in Vevo's playlists and editorial features. A playlist is a curated list of songs, and placement on one puts an artist in front of listeners who were not looking for them.
The performances begin on Tuesday, 10 November, and will appear across Vevo's network. The campaign opens with two songs by Dalvin La Melodia, "Que Seas Feliz" and "Asi Se Vende".
The full 2027 class is:
- 54 Ultra
- Asha Banks
- AZ Chike
- Barry B
- Carter Faith
- Conep
- Dalvin La Melodia
- Devon Again
- Dexter and The Moonrocks
- Die Spitz
- F3miii
- FreshMula
- Frost Children
- Mack Geiger
- Mari Froes
- Mollie Elizabeth
- Paloma Morphy
- The Paradox
For artists at this stage, the value of a list like this is exposure that is hard to buy at a small budget. A live video shot for a major platform gives a new act a finished piece of work to share, and a spot in a playlist can reach listeners far beyond the artist's existing audience.
Vevo's own website gives the scale of its reach. It says the network draws 22 billion views and 1.5 billion hours viewed each month, and that its catalogue holds 1 million music videos. The company also says it runs the largest network of music channels on YouTube.
The programme is overseen by JP Evangelista, Vevo's EVP of Content, Programming & Marketing. EVP stands for executive vice president. For the 18 artists named, the next step is the first live video release, which begins this week.
