Anya Hindmarch Opens Palm Beach Pop-Up Until March

Anya Hindmarch, the London-based bag and accessories label, is opening a temporary shop in Palm Beach, Florida. The pop-up opens on Friday, 13 November, at The Royal Poinciana Plaza and runs until the end of March 2027, according to WWD.

A pop-up is a store that opens for a set period, often in a space that would otherwise sit empty for the season. The Palm Beach shop follows the brand's earlier openings at Country Mart, in Brentwood and in Marin, California.

Shoppers at the Florida location will find products from four ranges: the bespoke, mainline, travel and life collections. Bespoke pieces are made to order, while mainline is the label's core range. The shop will also carry a raffia collection, which the brand has described as ready for sunshine. Raffia is a natural fibre made from palm leaves and woven into bags, hats and other items.

Craftspeople will be on hand in the shop to personalise bags and accessories. Personalisation adds a name, initials or another mark to an item chosen by the customer.

The opening adds another temporary location to the brand's retail calendar. Palm Beach is a winter destination, and the run through the end of March covers the core of that season.

Anya Hindmarch's handbags and accessories are sold through its own stores, through other retailers, and online. A pop-up sits between those routes. It lets the label test a location and reach customers in one place for a limited time, without a permanent lease.

The Palm Beach pop-up has been reported by WWD, the US trade publication covering fashion and retail.