Sydney label P. Johnson names Cliff Fleiser as chief marketing officer

P. Johnson, the fashion label founded in Sydney in 2009, has named Cliff Fleiser as its chief marketing officer. WWD reported the appointment on 11 November 2026.

Fleiser will be based in Sydney and will report to Patrick Johnson, the label's founder and chief executive. A chief marketing officer, usually called a CMO, leads how a brand presents itself to the public. That covers advertising, campaigns, and the way shoppers and the press see the company.

He joins from Ferragamo, the Italian house best known for shoes and leather goods. There he was senior vice president of marketing and communications for North America, a role he had held since 2022. Senior vice president is a senior executive title just below the most senior leaders in a company, and North America covers the United States, Canada and Mexico.

Before Ferragamo, Fleiser was vice president of marketing and communications for the Americas at Alexander McQueen, the British fashion house. The Americas is the business term for the combined region of North and South America, so that role covered a wider area than his later post.

P. Johnson operates showrooms in Sydney, Melbourne, Brisbane, New York, London and Jakarta. A showroom is a space where buyers from shops view a collection and place orders before the clothes reach stores. The label's reach therefore spans Australia, the United States, the United Kingdom and Indonesia, through those spaces.

Marketing leaders matter to a label because they shape the message that reaches customers, buyers and the wider industry. Each showroom city brings its own audience, and a single campaign has to work across all of them. Fleiser's move places a marketing executive with experience in North America and across the Americas at the head of that work in Sydney.

What is clear is the reporting line and the scope of his past roles, and both will shape how he approaches the brand's image from here.