American Giant Opens Menswear Store in Williamsburg on November 21

American Giant, the apparel brand founded by Bayard Winthrop, will open a menswear store in Williamsburg, the Brooklyn neighbourhood of New York City, on November 21.

The shop will be at 85 Metropolitan Avenue and cover 1,000 square feet, according to WWD. It will be the company's third store. American Giant already runs a store on Chestnut Street in San Francisco and an outlet in Smithfield, North Carolina.

The main stock is the company's own clothing for men: hoodies, T-shirts, Henleys (collarless shirts with a buttoned front), denim and everyday basics. The store will also sell limited runs of hoodies in women's sizes. Limited-edition graphic T-shirts, pressed in-house, will rotate through the shop as well.

The biggest change is what else will be on the shelves. The Williamsburg store marks the first time American Giant has added products made by other companies to its range. Those third-party brands include Defy Bags, Danner footwear, Randolph Eyewear and Juniper Ridge, which makes home and body care products.

Beyond those names, the store will carry a rotating mix of footwear, accessories and lifestyle goods from other independent American brands. "Rotating" means the selection will change over time, so shoppers may find different items on different visits.

For a brand that has sold mostly its own goods, the new stock list means customers will find other companies' products under the same roof. The store is the company's first to do so.

The shop opens on November 21. The company has not announced hours or prices for the Williamsburg location.