Grand Theft Auto VI Is One Week Away, and Netflix Helped Launch Its Trailer
Grand Theft Auto VI is due out on November 19, one week after Variety reported on the countdown. The game is made by Rockstar Games, which belongs to Take-Two Interactive, a company headquartered in New York City.
Variety describes it as the most anticipated video game release ever, the first full game in the series in 13 years. Fans have waited a long time, and the release date is now close.
The money involved is large. Newzoo, a market research firm, estimates the game will bring in between $3.25 billion and $5.2 billion in first-week sales across PlayStation 5 and Xbox Series X and S consoles. Variety reports a budget of $1.5 billion for the game. A budget is the total amount spent making it, covering staff, technology and marketing.
One of the more unusual links in the campaign involves television streaming. Brandon Riegg, Netflix's vice president of nonfiction series, worked with Jennifer Kolbe, studio director at Rockstar Games, to launch the game's extended trailer. Variety says the arrangement was not a monetary deal. An extended trailer is a longer promotional video than the short clips usually shown online.
Take-Two's own financial calendar also moved this month. The company reported results for its fiscal second quarter of 2027 on November 9, 2026, covering the three months to the end of September. Its earnings call, a live briefing for investors and analysts, was held the same day at 9:30 PM UTC. The company's shares trade on the NASDAQ under the symbol TTWO. Take-Two's chief executive is Strauss Zelnick, who leads the parent company of Rockstar Games.
For players, the practical question is simple. The game arrives on November 19 for PlayStation 5 and Xbox Series X and S, and it will be a few days before anyone outside Rockstar and Take-Two can see how many copies it sells. Newzoo's figures are estimates, not sales totals, and the company's own sales numbers will come later.
