Swizz Beatz and Alicia Keys Join Ferrari Style's New York Store Opening

Guests at Ferrari's New York event on Thursday moved from a runway show straight to the opening of Ferrari Style's new flagship store in SoHo, according to WWD.

The spring runway show took place at the Jack Shainman Gallery in TriBeCa, another Manhattan neighbourhood. Ferrari Style is the fashion line that carries the Ferrari name, and the store is its newest shop in New York.

Among the guests were the musicians Swizz Beatz and Alicia Keys, who attended together. Swizz Beatz wore a brown leather bomber jacket from his Ferrari Style collaboration. From Friday, that jacket is available only at the New York store.

Keys wore a matching backless jumpsuit from the same small collection, known in fashion as a capsule. Her outfit was there to promote the range.

Alba Larsen, a Ferrari ambassador, also attended. She had made her modelling debut at the runway show in a yellow skirt set, and at the store event she wore an all-white outfit from head to toe. She said she planned to shop for jackets from the Ferrari collection designed by creative director Rocco Iannone before flying on to Las Vegas for the Grand Prix, the motor race.

Iannone did not attend the store event. WWD reported that he was unwell and felt under the weather.

The night brought together a car brand, two performers, a model making her debut and a store opening in one Manhattan evening. For Ferrari Style, the New York shop is a fixed place to sell its clothes, and the capsule pieces are now on sale there.