Spider-Man: Brand New Day earned $168 million domestically on its opening Friday from 4,487 North American screens, including Thursday previews — the highest opening-day tally ever, surpassing the $156.7 million Avengers: Endgame posted in 2019 (The Hollywood Reporter).

The Friday figure landed well above what Sony Pictures had initially modelled. The studio's pre-release projection sat at a $195 million domestic opening weekend and $465 million globally. By Friday, Sony had revised its domestic weekend forecast to $325 million, which would rank as the second-highest domestic launch on record (The Hollywood Reporter). Rival estimates went further, suggesting the total could top Avengers: Endgame's $357.1 million domestic opening.

The records started before Friday. Thursday previews brought in $72 million, beating the $60 million Avengers: Endgame collected in previews and giving Brand New Day the biggest debut of 2026 (The Hollywood Reporter). Trade tracking had pointed this way: Deadline projected a $167 million to $170 million opening day on July 31 (Deadline), while Variety forecast at least $275 million to $300 million from international markets (Variety).

Audiences backed the film enthusiastically. CinemaScore, which polls opening-night crowds, returned an A grade. On Rotten Tomatoes, reviewers gave the film a 90 percent approval rating and audiences scored it at 98 percent (The Hollywood Reporter). The Hollywood Reporter's chief film critic David Rooney pointed to "a never-better Tom Holland" in his review.

Brand New Day carries a $225 million production budget before marketing costs — a figure that puts the opening-weekend performance in stark relief. The film stars Holland alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, and Mark Ruffalo, with Destin Daniel Cretton directing. Sony confirmed the title at its CinemaCon recap and scheduled the release for July 31, 2026 (Sony Pictures).

The last time Holland led a Spider-Man film, the numbers were already historic. Spider-Man: No Way Home opened to $260.1 million domestically and $587.2 million worldwide in December 2021, on its way to a $1.9 billion global total that ranks eighth all-time (The Hollywood Reporter).

What makes Brand New Day's Friday remarkable is the company it has overtaken. Avengers: Endgame was the climax of a decade of interconnected Marvel storytelling, released into a cultural moment that drew midnight crowds and marathon viewings. A standalone Spider-Man film has now outpaced that opening day on its own terms — a sign of how the franchise's audience has grown since Sony and Marvel began sharing the character.

The film went out exclusively in theatres, as Sony listed on its official site (Sony Pictures). With preview records, an opening-day record, and a revised domestic forecast of $325 million, the weekend now hinges on how Saturday and Sunday hold. Studio projections remain estimates until Monday's actuals settle the ledger.