Spider-Man: Brand New Day opened to $927 million globally in its debut weekend, the second-largest worldwide opening of all time, trailing only Avengers: Endgame's $1.22 billion debut in 2019. Only one film in history has opened bigger — a remarkable feat for the fourth comic-book adaptation starring Tom Holland as Spider-Man, directed by Destin Daniel Cretton. (Variety, Deadline)

The film grossed $168 million from 4,487 North American theatres on Friday alone — the biggest opening day ever for any film, according to Variety. By the end of the weekend, domestic grosses (the United States and Canada) reached $355 million, while international markets contributed $572 million from 66 territories.

China led the overseas haul with $121 million. The United Kingdom followed with $49 million, Mexico with $38.3 million, and South Korea with $25 million. The film also set opening-weekend benchmarks in France ($26.6 million), India ($31.8 million), Brazil ($23.8 million), and Spain ($15.6 million). (Variety)

The numbers blew past forecasts. Analysts had expected roughly $550 million overseas for a global total of about $875 million, according to The New York Times. NRG, a tracking firm, had projected a $195 million domestic opening at 4,300 theatres — itself the best opening of 2026 ahead of Toy Story 5, per Deadline. The actual domestic figure nearly doubled that projection.

For context on the scale: only seven movies in history have surpassed $2 billion at the global box office. The previous Spider-Man film, 2021's No Way Home, generated $1.9 billion — a total it reached without playing in China at all. Sony Pictures has described No Way Home as the seventh highest-grossing movie of all time. (Variety)

Brand New Day did not screen on Imax. Christopher Nolan's The Odyssey had booked the entire Imax network for three weekends, leaving Spider-Man to make do with other premium formats. It set records on all of them: $10 million domestically on Dolby, $17 million globally on 4DX, and $14.4 million globally on ScreenX. (Variety)

The marketing push behind the film was itself record-setting. The campaign generated $309 million in media value — an all-time high for a film promotion — with partners including BMW, Liquid I.V., and Little Caesars, according to Deadline.

Audiences responded warmly. The film earned a 90% score on Rotten Tomatoes and an 'A' grade on CinemaScore exit polls. (Variety)

The road to release was not entirely smooth. A bootleg copy of Brand New Day leaked on X on a Friday morning, following a similar leak of The Odyssey the previous week, per Deadline. The leak did not appear to dampen opening-weekend demand.

What makes this opening stand out is the company it keeps. The third-largest global opening belongs to 2018's Avengers: Infinity War with $640 million worldwide — a number Brand New Day surpassed by nearly $290 million. Whether it can sustain momentum toward the $2 billion club will depend on how the film holds in the weeks ahead.