A Los Angeles startup called Clique Apps launched on July 29 with a straightforward proposition: every artist and creator gets their own standalone mobile app, built and launched by the company at no upfront cost, living independently in the App Store under the artist's own name rather than as a profile inside a platform like Patreon or FanFix. Music Business Worldwide

The company was founded by Cody Blake, Matthew Esposito and Peter Bunetta. Blake serves as CEO; Esposito is CMO. The trade publication Music Week reported on the launch the same day, describing the service as a tool for artists to build direct relationships with their audiences. Music Week

When an artist signs on, Clique designs, builds and hands over a finished, branded app in about a week. Each app runs on a modular dashboard where the artist can toggle features on or off — content channels, community tools, direct fan messaging, monetisation options and ticketing. According to the company's website, every app includes subscriptions, livestreams, ticketing, content and direct messaging. Clique Apps

The central pitch is about ownership: a creator's fan base should belong to the creator, not to the platform it was built on. That distinction matters because the biggest monetisation opportunities in music right now sit with superfans — the most dedicated listeners who spend far more than the average fan.

Clique's first partners offer a window into how the tools work in practice. GiaNina, the dancer known from the reality series Dance Moms, used the app's ticketing features to run a sold-out international dance tour. Alex Sampson, a Warner Records artist, livestreamed a headline show in Canada exclusively for his subscribers through his app. Pop artist Leah Kate used hers across a headline tour, letting fans upload their own concert photos and videos, buy merchandise and stay connected between shows. Music Business Worldwide

The superfan market that Clique is entering is drawing serious numbers. A Goldman Sachs report estimated that better monetisation of superfans could unlock a USD $4.3 billion annual revenue opportunity, based on roughly 20% of paying subscribers being superfans who spend twice as much as the average listener. Separate data from Luminate showed that superfans spend 66% more on live music than the average listener and twice as much on physical releases.

Clique remains invite-only as it builds more apps. For fans, that means finding an artist's app in the App Store the same way they would find any other — by name, not by navigating to a shared platform first.