Fortnite star Clix puts nine ventures under one roof with Full Box Inc.

Fortnite pro Cody 'Clix' Conrod has launched Full Box Inc., a parent organisation built to run his nine businesses, investments and community projects in one place. Variety reported the launch on 1 October 2026.

The name comes straight from the game. A "full box" is when a player traps an opponent on all sides inside built walls, a move that takes control and fast execution. Conrod will serve as founder and chief creative officer.

Day-to-day running sits with Darren Glover, who joins as chief executive. Glover spent six years building the gaming division at VaynerSports. He was also Conrod's first agent.

Full Box is organised around three pillars: Operating Companies, Full Box Ventures and Impact. The idea is simple. Create shows, streams and games in one arm, back other start-ups in a second, and run charity work in a third.

The Operating Companies arm holds three of Conrod's own labels. Clix Gaming is a content and production outfit covering live streaming, competitive play and brand deals across Fortnite and Roblox. Clix Creative is a creator-led game studio making new experiences inside Fortnite's competitive system. Dr3amin Clothing is an apparel and lifestyle brand tied to Conrod's personal story.

Full Box Ventures backs five outside names: Reach Clipping, Real Sports App, Rorra, TapCaps and XSET. Conrod is already a competitive player and co-owner of XSET, the gaming and lifestyle organisation. TapCaps, co-founded with fellow creator Lacy, sells limited-edition blind-box collectibles that work as fidget toys and as working keyboard keycaps.

Impact is the charity side. It houses the Dr3amin Access Fund, which gives children gaming PCs, hardware and coaching to open routes into competitive gaming, content creation and game development. That work builds on Conrod's Clixmas holiday event, which delivered more than $250,000 in gaming equipment in 2025.

What makes this stand out is scale. Most creators add one clothing line or one side project. Conrod is putting the lot under one roof with its own chief executive. He told GamesBeat in July that his goal is to become the MrBeast of gaming.

For fans, this means little changes on screen for now. The same streams and tournaments continue, but the business behind them now has a name.