Entertainment

Veeps Gutts BrooklynVegan, Alt Press, Revolver and Goldmine in Mass Layoffs

Kiran MachadoPublished 3d ago2 min readBased on 4 sources
Reading level
Veeps Gutts BrooklynVegan, Alt Press, Revolver and Goldmine in Mass Layoffs
Photo by Caleb Oquendo on Pexels

Veeps, the livestream company owned by Live Nation, has gutted four music publications — BrooklynVegan, Alt Press, Revolver and Goldmine — with near-total staff layoffs across all four titles, according to Pitchfork.

The cuts appear to have left almost no editorial staff in place at any of the four outlets. Pitchfork, reporting on 5 August 2026, described the layoffs as affecting nearly all employees across the titles.

Veeps is best known as a ticketed livestream platform — a service that lets artists charge for online concerts — founded by Billy and Joel Madden of the band Good Charlotte. Live Nation, the world's largest live-events promoter, owns Veeps outright. The company acquired the four publications from Project M, a media group that had itself bought them in 2021. Veeps picked them up in 2024 or 2025, making the publications part of a live-music conglomerate's push into editorial content.

Each title served a distinct readership. BrooklynVegan, founded in 2004, built a reputation as a New York City-focused, multi-genre music blog covering international news, album reviews and live shows. Alt Press has long covered alternative rock and youth culture. Revolver focuses on metal and heavy music. Goldmine caters to vinyl collectors and music memorabilia enthusiasts. Together they spanned decades of music journalism across punk, metal, indie and collector communities.

The layoffs arrive amid broader turbulence in music media. Editorial outlets have folded, contracted or been absorbed into larger platforms repeatedly over the past decade, and the consolidation of titles under corporate parents with no original publishing mandate has often preceded cuts. In this case, the four publications moved from Project M to Veeps to Live Nation in a chain of ownership that took less than five years.

What that means for the surviving brands is unclear. Veeps has not publicly stated whether the sites will continue publishing with skeleton crews, pivot to a different format, or shutter entirely. The company framed the publications as part of its content strategy when it acquired them, but a near-clean sweep of editorial staff leaves little room for continued output at the scale each title previously maintained.

For the writers, editors and freelancers affected, the layoffs close chapters at publications that, in some cases, defined their corners of music coverage. BrooklynVegan spent more than two decades as a fixture of the New York live-music scene. Alt Press and Revolver served communities that few general-interest outlets covered with the same depth. Goldmine has been a reference point for record collectors for generations.

Live Nation and Veeps have not yet issued a detailed public statement on the layoffs or the future of the four brands.