A man moved into a furnished billboard 30 feet above Sunset Boulevard on August 7, 2026, as part of a promotional stunt for Netflix's upcoming film The Last House. The installation, located at the corner of Sunset and Selma Avenue in West Hollywood, features a large bay window and a fully furnished living room inside the enclosed space — and the man is staying there through Saturday, interacting with commuters and passersby via a whiteboard. Deadline

A video posted by Netflix showed the man dressed in a bathrobe, eating cereal and peering through binoculars from inside the billboard. Netflix said the installation was intended to recreate the premise of The Last House, a sci-fi thriller about a family of four that becomes trapped inside its own home with no way to escape while struggling to survive. Deadline Entertainment Weekly described the film as a sci-fi thriller centred on a family trapped inside its home. Entertainment Weekly

The Last House stars Greta Lee and Wagner Moura and was directed by Louis Leterrier. It is set to begin streaming on Netflix on August 8, 2026 — one day after the billboard stunt launched. Deadline

The billboard installation follows the recent reopening of Sunset Boulevard in West Hollywood after repairs to a major water main break near Holloway Drive, according to Deadline. Deadline

Netflix's official Tudum newsroom listed The Last House among the titles new to the platform in August 2026, alongside The Whisper Man and the fourth and final season of Outer Banks. Netflix Tudum

What makes the stunt land is its literalness. The film is about being stuck inside a house. Netflix built a house — small, glass-fronted, visible from the street — and put someone in it. Passersby on Sunset can watch a man eat cereal in a bathrobe and write messages on a whiteboard, all while a film about a family that cannot leave its home prepares to drop on streaming the next day. The promotion turns a plot synopsis into something you can see from your car window.