PGA Tour Teams Up With Peyton Manning's Omaha Productions for Hidden-Camera Comedy Series
Professional golf is about to get a hidden-camera makeover. The PGA Tour and Peyton Manning's Omaha Productions are co-producing a new unscripted sports comedy series called PGA Tour Alter Ego, with the first episode launching on a Tuesday ahead of the PGA Tour's BMW Championship (Variety).
The premise is straightforward and ripe for laughs: tour pros go incognito to test and trick fans and their fellow players. The debut episode features Wyndham Clark, the 2023 US Open champion, in disguise. A second episode will star Max Homa, known as much for his wit on social media as for his game on the course (Variety).
Rather than landing on a traditional television network, PGA Tour Alter Ego will stream on the PGA Tour's own YouTube channel and PGATour.com, as well as Omaha Productions' YouTube and social channels. The distribution choice fits the Tour's broader push into original content built in-house. In January 2025, the PGA Tour unveiled a 165,000-square-foot production facility on its campus in Ponte Vedra Beach, Florida — a studio space designed to create exactly this kind of programming (Variety).
Andy Weitz, the PGA Tour's chief marketing officer, framed the series as part of that original content strategy, saying the Tour sees an opportunity to show a lighter side of its players (Variety). The series has a sponsor built in: ShipSticks, a company that ships golf clubs and bags for travelling players, is backing the show and appears in segments within each episode.
The idea did not appear overnight. The seeds were planted in 2025, when PGA Tour Studios and Omaha Productions sent Eli Manning — Peyton's brother and a two-time Super Bowl-winning quarterback — undercover as a tournament volunteer at the FedEx St. Jude Championship. That stunt proved the concept could work, and the partnership has now grown into a full series (Variety).
For fans, the appeal is simple: golf broadcasts rarely show players outside their competitive focus. A series built around disguise, mischief and surprise reactions offers something the leaderboard never does — the personality behind the swing.
