Megan Thee Stallion named Gymshark's first celebrity ambassador
Megan Thee Stallion is Gymshark's first-ever celebrity ambassador. The multi-year partnership was announced on Tuesday, Oct. 13, according to Billboard.
The deal runs across more than one year, rather than a single advert or short appearance. That type of contract usually covers campaigns, public appearances and product work. The exact length and value were not disclosed.
Stallion joins Gymshark's Athlete programme as its latest addition. The programme is the brand's roster of sportspeople and fitness creators who train in its clothing and front its marketing. Her arrival puts a chart-topping rapper alongside gym-based athletes.
The announcement launched a campaign called We Do Gym. The name frames the gym as a shared space, open to different training styles and experience levels. Stallion fronts the first push under that banner.
A campaign visual stars Stallion working out in Gymshark gear. It is soundtracked by "Savage," her 2020 collaboration with Beyoncé that reached No. 1 on the Billboard Hot 100. The choice links the fitness shoot directly to her music catalogue.
Shopping is part of the deal from the start. Stallion has highlighted 50 of her favourite items on the Gymshark website. That edit lets shoppers browse her picks in one place. It is live now.
The date to note is Oct. 22. That is when Thee Red Shorts will drop. A drop is a scheduled product release, often in limited runs.
Thee Red Shorts is Stallion's own SoftSense shorts set, made with Gymshark. SoftSense is one of the brand's soft-stretch fabric lines, designed for training and all-day wear. The set includes shorts and a matching top in red.
For fans, this means two ways to buy in. Start with the 50-item edit. Or wait nine days for the co-designed set.
What makes this stand out is the title itself. Gymshark has long worked with lifters, runners and online coaches. This is the first time it has named anyone as a celebrity ambassador, a formal role that signals a wider audience beyond core gym-goers.
