Selfridges Opens Grand Theft Auto VI Pop-Up in London With More Than 60 Items
Selfridges has opened a Grand Theft Auto VI pop-up at its Bond Street store in London, with more than 60 items of merchandise on sale. The activation opened on Monday morning, 9 November 2026.
The pop-up is called 'Vice City at the Corner Shop'. Selfridges says Rockstar Games has brought Vice City, the fictional city at the heart of the series, to the store. The retailer calls it a world exclusive.
The outside of the Bond Street shop has been lit in the game's colours. One window display features a fictional sports car. Inside, the range runs from t-shirts, jackets and caps to bags, mugs, dart boards, pins, basketball sets, keychains and luggage tags.
The most expensive item is the Goodtime State Varsity Jacket, priced at £2,500. Selfridges says more than half of the merchandise is exclusive to the store. The same items went on sale through the Selfridges online store on Monday morning.
The shop also sells game editions. Selfridges' US online listing for the Sony PlayStation 5 edition shows a price of $85.00. The listing says the edition has no physical game disc, and it is currently out of stock. The Microsoft Xbox Series X edition comes with only a digital download code in the box. According to Selfridges, buyers of that edition can pre-load the game from 12 November. Its listing also says there is no physical disc.
Rockstar Games, the studio behind the series, has announced its own official Grand Theft Auto VI Collection. It is sold at the Rockstar Store, and includes apparel and collectibles inspired by the game.
For shoppers, the choice is between the Selfridges range, which is largely limited to the store, and Rockstar's collection. Both are sold alongside the game's digital editions, so buyers should check each listing for stock and delivery details before they order.
Selfridges' own announcement is on its London store page, which says the activation runs from 9 November.
