BTS's Jung Kook Fronts Calvin Klein's 2026 Holiday Campaign
BTS member Jung Kook is the face of Calvin Klein's 2026 holiday campaign, which debuted on 9 November, Billboard reported. He also helped choose what goes in it.
The holiday collection was curated by Jung Kook from his own favourite pieces. It includes jeans in different colours, shirts with the brand's logo, and accessories such as belts and jewellery. Jung Kook said there are certain Calvin Klein styles he always returns to, especially the denim.
The rollout includes a video spot and photographs shot by Alasdair McLellan. Calvin Klein's social media post for the season carries the title "JUNG KOOK X CALVIN KLEIN | HOLIDAY ICONS 2026", and the video was directed by Mert Alas. The brand's posts say Jung Kook is iconic for the holiday season in a perfect tee and jeans.
Jung Kook has been a global ambassador for Calvin Klein for several years, which means he appears in the brand's advertising around the world. His ties to the label go further than modelling. In May 2026 he designed his first clothing line with Calvin Klein. In September, the brand released its Fall 2026 denim collection with a campaign called "Feel the Fit", which also starred him, Billboard reported.
Calvin Klein's regional websites are carrying the campaign. The UK site features a page headlined "JUNG KOOK UNWRAPS THE ICONS". The South Korean site has a Jung Kook shop page billed as his holiday edit, and the New Zealand site includes a Jung Kook denim fit guide. The brand's posts send shoppers to CalvinKlein.com to see the full campaign.
For shoppers, the simplest route is the brand's own website, where the campaign and collection pieces are listed. Prices and stock vary by country, so the local Calvin Klein site is the place to check.
