Brooks Brothers Signs Multiyear Deal to Dress Palermo FC

The American clothing label Brooks Brothers has signed a multiyear partnership to outfit Palermo FC, the football club in Sicily, starting with the 2026-27 season.

The deal covers two separate wardrobes. The players get a limited-edition range inspired by American college sports. The club's management gets a tailored selection of suits and smart separates, according to WWD, the fashion trade publication that reported the partnership.

The players' colours are pink, black, white, cream and navy blue. Their range includes varsity jackets, ribbed V-neck sweaters, Oxford button-down shirts, polo shirts, T-shirts, jogging-style trousers and baseball caps. A varsity jacket is the wool-and-leather style long associated with American school and college teams.

The management look is more formal. It includes a navy suit with a gold-buttoned blazer, a navy waistcoat, a turtleneck and a parka. Men's versions come with a white Oxford shirt and women's with a pink one. The club's tie is a regimental stripe, a striped pattern that traditionally marks membership of a military regiment or a school, here with the diagonal running the other way.

Supporters can already buy part of the range. A Brooks Brothers x Palermo FC special drop, a scarf and a T-shirt, went on sale online on Monday. The full collection goes on sale on November 30.

Brooks Brothers has also agreed an exclusive distribution deal with Dell'Oglio, a Palermo retailer founded in 1890 that the trade report describes as a luxury fashion store. Under that arrangement, Dell'Oglio is linked to the partnership in connection with the club range.

The reports did not say how much either company is paying, how long the contract runs beyond "multiyear," or how many shirts and jackets the first run will include. Palermo FC and Brooks Brothers have not published those terms.

For a football club, a kit deal is one of the more visible commercial ties, because the clothing ends up on the training ground, in the stands and on the street. This one also puts the club's officials in the same tailoring as its players' casual range, which is less common than a single shirt sponsor.