Amazon Prime Video has released a teaser trailer for its upcoming TV adaptation of Stephen King's Carrie, with all eight episodes set to debut on 7 October. The series comes from horror filmmaker Mike Flanagan, who serves as writer, executive producer, showrunner and director. Amazon MGM Studios is the production studio behind it. Variety

Summer H. Howell leads the cast as Carrie White, the telekinetic teenager at the centre of King's 1974 debut novel. Samantha Sloyan plays her mother, Margaret White. Siena Agudong plays Sue Snell, and Alison Thornton takes on the role of Chris Hargensen. Matthew Lillard, known to many from Scream and Scooby-Doo, plays Principal Grayle.

The cast rounds out with Amber Midthunder as Miss Desjardin, the gym teacher who tries to help Carrie; Josie Totah as Tina; Arthur Conti as Billy; Joel Oulette as Tommy; and Thalia Dudek as Emaline. Flanagan's producing partner Trevor Macy is also on board as an executive producer. Variety

The project has been in the works for a while. Amazon first reported it was in development in October 2024, and officially greenlit the series in April 2025 — meaning it moved from a planning stage to a full production commitment. The streamer reportedly brought the project to Flanagan as a way to launch their creative partnership. Variety; Entertainment Weekly

The teaser itself is described by Prime Video as a "concept teaser trailer," which typically means it offers mood and tone rather than full scenes. First-look images have also been released. Prime Video, via Facebook; Entertainment Weekly

King's novel has been adapted several times before, most famously in Brian De Palma's 1976 film starring Sissy Spacek and in a 2013 feature led by Chloë Grace Moretz. An eight-episode series gives Flanagan room to stretch the story across a longer canvas than a single film allows. Flanagan has a track record with King adaptations — he previously directed Doctor Sleep and Gerald's Game, both based on King's work.

For Prime Video, Carrie adds a recognisable horror title to a slate that already includes genre offerings. The show lands in October, when audiences are already in a Halloween frame of mind. The eight-episode run means it can be released as a complete drop or scheduled across the month.

Either way, the audience that knows Carrie White's story will be watching to see what Flanagan does with the extra space.