Sony Pictures' Spider-Man: Brand New Day landed the second-biggest worldwide opening of all time, grossing an estimated $927 million across its first weekend. The film opened with $355 million in North America — domestic, the industry term for the United States and Canada — and $572 million internationally, according to CNBC.

Mainland China was the single largest international market. Brand New Day grossed RMB463.5 million ($68.1 million) over its three-day opening frame of July 31 to August 2, according to Artisan Gateway via Variety. Across its first five days of release, which included previews, the film reached $121.3 million in China.

Of that China total, $19 million came from Imax screens — the highest-grossing Imax opening weekend for the Spider-Man franchise in that market, Variety reported. Imax accounted for roughly 16% of the film's opening-weekend gross in China.

The numbers dwarfed the rest of the China chart. Pearl Studio's animated fantasy All Wishes Come True!, directed by Mu Zhengyang, held second place in its third weekend with $31.8 million, bringing its cumulative total to $171.5 million since its July 18 debut. Shenzhen Film Studio's sports comedy Kung Fu Soccer, directed by Stephen Chow, added $14.1 million in its fourth weekend for a running haul of $318.5 million.

Hezhong Ruike Media's workplace comedy Make Zhonghe Great Again — a sequel to the 2023 hit Johnny Keep Walking!, directed by Dong Runnian and starring Bai Ke, Sun Yizhou, and Zhang Ruoyun — opened in fourth with $8.9 million over a two-day frame and $12.4 million including previews. Universal's Obsession, directed by Curry Barker, rounded out the top five in its second weekend with $4.7 million and a cumulative $14.5 million.

Mainland China's overall weekend box office reached $132.3 million. Even so, the market's 2026 year-to-date revenue stood at $3.39 billion, down 32% from the same period in 2025 — a reminder that one blockbuster weekend does not reverse a sustained downturn.

The global figure lands well above pre-release tracking. Late-July projections had ranged from $260 million to $300 million for the domestic opening alone, Variety reported. The Hollywood Reporter noted local analysts in China were projecting a full-run China total as high as $250 million, with a first-day take above $35 million. The film ultimately set an opening-day record of $168 million globally, per Variety, and delivered a record $72 million in previews, according to The Hollywood Reporter.

For context, Sony's own Spider-Man: Far From Home debuted to $97.7 million in China in 2019 — at the time, the seventh-largest opening for a studio film in that market. Brand New Day cleared that figure in previews and early screenings alone.

What makes the China result stand out is the Imax share. Sixteen per cent of a $121 million opening coming from premium large-format screens is a signal that audiences treated this as an event, not just a release — the kind of turnout that large-format exhibitors build their summer around.