Ted Lasso is back. Season 4 held its Brooklyn premiere at the BAM Harvey Theater on August 4, 2026, following an earlier Los Angeles screening, ahead of a weekly rollout on Apple TV starting August 5 Deadline.

Jason Sudeikis led the Brooklyn red carpet, joined by Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt and Tanya Reynolds. The cast list for the new season also includes Jeremy Swift, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely Deadline.

In the new season, Ted returns to Richmond to coach a second-division women's football team — a fresh setting for the character who last coached AFC Richmond's men's side Deadline.

Episodes arrive every Wednesday from August 5 through the finale on October 7, 2026 Deadline.

Behind the camera, the production team carries familiar names and one new addition. Jack Burditt joined as executive producer for Season 4. Sudeikis executive produces alongside Brendan Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Brett Goldstein serves as writer and executive producer with Leann Bowen. Bill Lawrence executive produces through Doozer Productions, with the series produced in association with Warner Bros. Television and Universal Television Deadline.

For returning star Hannah Waddingham, the prospect of a new season prompted a simple reaction. When talk of Season 4 became real, her only question was: "Am I in it?" The Hollywood Reporter.

For fans, the Wednesday cadence means ten weeks of new Ted Lasso — a episode-by-episode release rather than a full-season drop, giving viewers time to sit with each instalment between conversations. The shift to a women's team storyline opens a new corner of the Ted Lasso world while keeping the Richmond setting intact.

Premiere photos from the Brooklyn event are credited to Kristina Bumphrey of PMC Deadline.